EMILYs List Independent Expenditure Women Vote Announces $2 Million Program Supporting Kamala Harris for President

FOR IMMEDIATE RELEASE

WASHINGTON, D.C. – Today, Women Vote, the independent expenditure arm of EMILYs List that runs campaigns to educate, persuade, and mobilize women voters, released its first two ads in a $2 million program in support of Kamala Harris’s campaign for United States president — the first major ad buy and the biggest independent expenditure made for her presidential campaign to date. The campaign centers Harris’s leadership in protecting abortion rights for Americans against Republicans who want to pass national restrictions into law.

The program includes video ads titled Megaphone and Now, as well as display and search ads. The week-to-week, digital-first independent expenditure will target women voters under 40 in the battleground states of Arizona, Nevada, Pennsylvania, and Wisconsin in order to increase Democratic support from younger women to their 2020 and 2022 levels. Gen Z has been the strongest Democratic age cohort in each cycle since Donald Trump’s election in 2016 and is a critical audience for Harris’s election. Three-quarters of Gen Z Americans are pro-choice.

The ads will run on connected television and OTT, programmatic video, boosted news programming, search, YouTube, social media, and display following target audiences across their site visits.

EMILYs List invested millions in programs to highlight Vice President Harris during the 2020 election and announced a similar program for 2024 earlier in the cycle. The organization has done years of extensive research on how to best reach and motivate voters in order to mobilize them in support of Kamala Harris and the Democratic ticket. With nearly four decades of experience electing Democratic pro-choice women and significant expertise in abortion messaging, EMILYs List is uniquely positioned to make an impact in this moment.

EMILYs List President Jessica Mackler released the following statement: 

“The contrast in this election is clear: Kamala Harris will fight for our rights and move us forward to freedom. Donald Trump will take us back. EMILYs List is proud to unveil the first major ads to support Kamala Harris for president, building on our extensive research and aimed at reminding young voters the stakes in this election. Just as Kamala Harris was made for this moment, EMILYs List was built to ensure that she wins in November.”

# # #

EMILYs List, the nation’s largest resource for women in politics, works to elect Democratic pro-choice women up and down the ballot and across the country with a goal of fighting for our rights and our communities. Our work is centered around a fundamental vision: Run. Win. Change the World. EMILYs List has raised $850 million in service to that vision and has helped Democratic women win competitive elections by recruiting and training candidates, supporting and helping build strong campaigns, researching the issues that impact women and families, running one of the largest independent expenditure operations for Democrats, and turning out women voters to the polls. Since our founding in 1985, we have helped elect the country’s first woman as vice president, 175 women to the House, 26 to the Senate, 20 governors, and over 1,500 women to state and local office. More than 40% of the candidates EMILYs List has helped elect to Congress have been women of color. Visit www.emilyslist.org for more information.