EMILYs List and Future Forward Launch National Ad Blitz on Abortion
FOR IMMEDIATE RELEASE
$10 million Battleground Ad on TV, Streaming, YouTube, and other digital platforms
Washington, D.C. – Women Vote, the independent expenditure arm of EMILYs List – the nation’s largest resource for women in politics – and Future Forward (FF PAC) are starting the next phase of the campaign with a $10 million advertising program of the “CHOICE” ad. The ad contrasts Vice President Kamala Harris’ commitment to restoring abortion rights with Donald Trump’s responsibility for overturning Roe v. Wade.
The “CHOICE” ad features the powerful debate moment where Donald Trump defended his decision to overturn Roe v. Wade and Vice President Harris outlined the real harm it has caused to women and families. Harris closes the spot saying, “The freedom to make decisions about one’s own body should not be made by the government.”
The spot will air across the battlegrounds on broadcast, cable and streaming digital platforms — driving this powerful message to all segments of the electorate. The spot blends two top testing traits: the consequences of Trump’s abortion bans, and the power of Vice President Harris in her own words.
EMILYs List and Future Forward began their partnership with a $6.3 million program to reach women under 40 across the battleground.
“Americans deserve to hear these candidates in their own words about one of the most important issues facing them. Donald Trump is bragging about being responsible for the horrifying bans across the country,” said Melissa Williams, Executive Director of Women Vote. “Kamala Harris is working every day to restore our rights.”
“Abortion is on the ballot this year, and this ad makes clear which side each candidate is on,” said Ishanee Parikh, Creative Director at FF PAC. “Kamala Harris fights to protect abortion rights, while Donald Trump brags about taking our rights away.”
Women Vote is EMILYs List’s independent expenditure arm which works to educate and mobilize women voters on behalf of pro-choice Democratic women candidates and help turn out voters for Democrats up and down the ballot. Launched in 1995, the EMILYs List Women Vote project combines polling and research, sophisticated message testing, the latest innovations in data and technology as well as good old-fashioned voter contact to educate and mobilize millions of women voters across the country.
EMILYs List, the nation’s largest resource for women in politics, works to elect Democratic pro-choice women up and down the ballot and across the country with a goal of fighting for our rights and our communities. Our work is centered around a fundamental vision: Run. Win. Change the World. EMILYs List has raised $850 million in service to that vision and has helped Democratic women win competitive elections by recruiting and training candidates, supporting and helping build strong campaigns, researching the issues that impact women and families, running one of the largest independent expenditure operations for Democrats, and turning out women voters to the polls. Since our founding in 1985, we have helped elect the country’s first woman as vice president, 175 women to the House, 26 to the Senate, 20 governors, and over 1,500 women to state and local office. More than 40% of the candidates EMILYs List has helped elect to Congress have been women of color. Visit www.emilyslist.org for more information.
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