Los Angeles Times: Column: For women in politics, California strategist offers a fresh face and added mission
By: Mark Z. Barabak
WASHINGTON — When Ellen Malcolm founded EMILYs List, an organization dedicated to electing women to political office, she worried people would think the name was, well, kind of dumb.
She’d watched a favorite candidate for U.S. Senate lose in part because she ran out of cash. So Malcolm came up with an acronym — Early Money Is Like Yeast — reflecting a belief that seeding fledgling candidates with support would then keep the dollars flowing.
Read the full article here.