Getting Women Voters to the Polls
Why WOMEN VOTE!
After the 1980 election, political pollsters identified the gender gap, which showed that women prefer Democratic positions on issues and Democratic candidates, and can provide the margin of victory — if they vote.
EMILY’s List WOMEN VOTE! turns the gender gap into votes for our candidates and the entire Democratic ticket, from the White House all the way down to local offices. The power of women voters not only helps create electoral victories — it encourages politicians to support the progressive issues and priorities of the women voters who elected them.
How WOMEN VOTE! Works
Coalition Building: First, we talk to our friends in the progressive community who want to help our candidates win. By bringing groups together, we are able to share resources and create one strategic plan to win.
Research:We thoroughly evaluate our candidate and her opponent’s records: key votes, public statements, and issue positions. Then, we conduct independent qualitative and quantitative opinion research to deepen our insight into key segments of the female electorate and develop messages that resonate with them. Ongoing tracking polls show us how women are responding and help identify GOTV targets. Our national Women’s Monitor helps us track broader national trends and target resources appropriately.
Targeting: We pore over voter rolls and polling data to identify promising targets and determine how best to motivate them. Through micro-targeting, we create detailed profiles based on habits, beliefs, and core values; then we use these profiles to tailor communications to specific issue priorities.
Voter Contact: We deploy a range of tools -- direct personal contact, mail, phones, television, radio, and new media -- to reach out to women voters through layered communications over an extended period of time leading up to Election Day.
Measuring Impact: Throughout the campaign, we measure the effectiveness of our programs and make adjustments to ensure we’re moving women to support and turn out for our candidates.