WOMEN VOTE!
At EMILY's List, we do more than just talk about women voters. We talk to them, we learn from them, and we help to mobilize them -- because we know that women voters often determine the outcome of elections. Women tend to favor Democratic candidates, so when women vote, Democrats win. But when they stay home, as they did in 1994, Republicans win.
That’s why we launched WOMEN VOTE! in 1995 -- to harness the power of the gender gap and get women voters to the polls.
WOMEN VOTE! integrates sophisticated research, advanced information technology, and old-fashioned grassroots organizing to turn out women voters for our pro-choice Democratic women candidates and every Democrat on the ticket. Today EMILY’s List WOMEN VOTE! is the nation’s most massive voter mobilization strategy designed specifically for women voters.
The Basics: Why and How
After the 1980 election, political pollsters identified the gender gap, which showed that women prefer Democratic positions on issues and Democratic candidates, and can provide the margin of victory — if they vote.
Find out how we do it. »
Research
We use sophisticated research, including modeling, to identify key segments of the female electorate, their top issue concerns, and the messages that will resonate with them.
See examples of our work here. »
New Hampshire Case Study: Persuading Swing Voters
In 2008, EMILY’s List modeled the voter file for New Hampshire, a key presidential battleground state that also had critical races for U.S. House and Senate, governor, and state legislature. We used this data to conduct a state-of-the-art WOMEN VOTE! voter contact program in New Hampshire.
Learn more about our work in New Hampshire. »
