At EMILY's List, we do more than just talk about women voters. We talk to them, we learn from them, and we help to get them to the polls -- because we know that women voters often determine the outcome of elections. Women tend to favor Democratic candidates, so when women vote, Democrats win.
That’s why we launched WOMEN VOTE! in 1995 -- to harness the power of the gender gap and get women voters to the polls.
WOMEN VOTE! is EMILY’s List’s independent expenditure arm which works to educate and mobilize women voters on behalf of pro-choice Democratic women candidates and Democrats up and down the ballot. The EMILY's List WOMEN VOTE! project combines polling and research, sophisticated message testing, the latest innovations in data and technology as well as good old-fashioned voter contact to mobilize millions of women voters across the country.
In 2012, EMILY’s List had the largest, most successful WOMEN VOTE! program in the organization’s history. WOMEN VOTE! mobilized women voters in 22 races and 17 states with 4.7 million mail pieces, 20 unique TV ads, over 148 million online impressions to targeted women voters. WOMEN VOTE! had a near-perfect success rate during our primary season and won 17 of the 19 races decided on November 6th.
The Basics: Why and How
After the 1980 election, political pollsters identified the gender gap, which showed that women prefer Democratic positions on issues and Democratic candidates, and can provide the margin of victory — if they vote.
We use sophisticated research, including modeling, to identify key segments of the female electorate, their top issue concerns, and the messages that will resonate with them.
Alabama Case study: terri sewell's historic campaign
Through the WOMEN VOTE! program, EMILY’s List invested significant resources in Terri Sewell’s historic campaign to become the first African American woman elected to Congress from the state of Alabama and helped push her over the finish line her primary.
oregon case study: suzanne bonamici's special election
The general election pitted Suzanne Bonamici against Republican businessman Rob Cornilles on January 31, 2012. In the general election WOMEN VOTE! worked with a coalition of progressive groups to develop a cohesive strategy secure a victory for Suzanne Bonamici.