WOMEN VOTE! to Educate Women Voters in Minnesota’s 8th Congressional District

WASHINGTON, D.C. -- EMILY’s List, the nation’s largest resource for women in politics, today announced a new WOMEN VOTE! project in Minnesota’s eighth congressional district. As the nationwide voter mobilization and education project of EMILY's List, WOMEN VOTE! will communicate with key primary voters about Tarryl Clark’s advocacy for women. 

The Minnesota WOMEN VOTE! direct mail program targets nearly 23,000 Democratic primary voting women under age 55. The paid advertising program takes advantage of targeting developments in digital advertising by using IP zone targeting rather than traditional demographic targeting. The ads will direct voters to a website site showcasing how Clark will protect access to birth control and preventative health care in Congress.  The first mail piece will be sent on July 30 and online ads will begin July 31. 

Launched in 1995, the historic EMILY's List WOMEN VOTE! project combines polling and research, advanced information technology, sophisticated message testing, and precinct-by-precinct field work to mobilize millions of women voters across the country. EMILY's List designed WOMEN VOTE! to build a progressive political base that will elect more Democrats, especially women, by helping to increase turnout among women voters year after year.

In the 2009-2010 cycle, EMILY's List raised more than $38.5 million to support its mission of recruiting and supporting women candidates, helping them build strong campaigns, and mobilizing women voters to turn out and vote. With a community of more than 1,500,000 members across the country, EMILY's List is one of the largest political action committees in the nation. Since its founding in 1985, EMILY's List has worked to elect 87 pro-choice, Democratic women to the U.S. House, 16 to the U.S. Senate, nine governors, and hundreds of women to the state legislatures, state constitutional offices, and other key local offices. In the 2009-2010 cycle, EMILY's List had the largest number of members and donors in our 27 year history.