November 6, 2012

For Immediate Release

EMILY’s List Congratulates Maggie Hassan On Her Win In New Hampshire!

WASHINGTON, D.C. – Tonight, New Hampshire voters decisively elected Maggie Hassan for governor. Maggie Hassan will be the only pro-choice Democratic woman governor in the country.

EMILY’s List WOMEN VOTE! educated women voters in New Hampshire about policies that benefit women and families. 

“Maggie Hassan is a seasoned public servant who spent her time as the Senate Majority Leader in New Hampshire fighting for women and families,” said Stephanie Schriock, President of EMILY’s List. “The Republican War on Women’s rights and opportunities doesn’t stop in Washington – we need leaders like Maggie Hassan to fight right wing attempts to block access to reproductive healthcare and equal pay at the state level. Maggie Hassan’s commitment to working for women and families was in sharp contrast to Tea Party Republican Ovide Lamontagne’s right-wing record, and New Hampshire voters were ready to reject his anti-woman agenda. That’s why the EMILY’s List community – now more than two million members strong – mobilized an impressive number of women voters who helped elect Maggie Hassan. From coast to coast, outstanding pro-choice Democratic women like Maggie Hassan are the reason that we will end the Republican War on Women, and fight for policies that benefit women and families.”

EMILY’s List endorsed Maggie Hassan in April and has raised an impressive $177,677.08  for her during the 2011-2012 election cycle. Maggie Hassan was first elected to the New Hampshire State Senate in 2004 and was a member of its first ever female majority in 2008. During her time in the Senate, Hassan was a fierce advocate for education, the environment and choice. While in office, she co-sponsored legislation to make health care more affordable for small businesses.

WOMEN VOTE! ran an innovative, multi-layered campaign zeroing in on independent women voters in New Hampshire, educating them on Ovide Lamontagne’s radical positions on women’s health through TV, radio, online and mail.  We began our effort by launching our website, www.newhampshirewomen.org, online advertising and mail campaign just days after the September primary, and sent a total of six pieces of mail to approximately 51,000 pro-choice independent women statewide.  We targeted these same women online through video pre-roll ads, Facebook and banner ads.  We also built a Facebook community of nearly 17,000 supporters that engaged women in a conversation about Ovide Lamontagne’s anti-choice policies that would limit New Hampshire women’s freedom.  In October, we went up on TV with approximately 500 points on WMUR and two weeks of statewide radio.  Throughout all of the WOMEN VOTE! communications we used the words and images of real New Hampshire women.   

Additionally, in the primary, WOMEN VOTE! contacted over 23,000 women with live phone calls to educate them about Hassan’s positions on women’s health and education. WOMEN VOTE! spent approximately $550,000.

Launched in 1995, the historic EMILY's List WOMEN VOTE! project combines polling and research, advanced information technology, sophisticated message testing, and precinct-by-precinct field work to mobilize millions of women voters across the country. EMILY's List designed WOMEN VOTE! to build a progressive political base that will elect more Democrats, especially women, by helping to increase turnout among women voters year after year.

 

During the 2011- 2012 election cycle, EMILY’s List endorsed an impressive number of candidates, worked to elect three pro-choice Democratic women to the House in special elections, and helped 11 House candidates, one Senate candidate, and one gubernatorial candidate make it through competitive primaries. With a community that has more than quadrupled since 2010 – now more than 2,000,000 members strong – EMILY's List is one of the largest political action committees in the nation. Since its founding in 1985, EMILY's List has worked to elect 87 pro-choice Democratic women to the House, 16 to the Senate, nine governors, and over five hundred of women to state and local office. In the 2011-2012 cycle, EMILY's List had the largest number of members and donors in our 27 year history, and raised an impressive $51.2 million dollars. 

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