WOMEN VOTE! to Mobilize Voters in California Special Election

WASHINGTON D.C. – EMILY’s List, the nation’s largest financial resource for women candidates, today announced a new WOMEN VOTE! project in support of Joan Buchanan in California’s 10th congressional district. As the nationwide voter mobilization and education project of EMILY’s List, WOMEN VOTE! will reach out to key voters in the district through a targeted mail program.

The California WOMEN VOTE! program will run through the end of August and hopes to reach approximately 15,000 households throughout the district. The mail will highlight Buchanan’s strong record on education and fiscal responsibility. The program will target older women within Buchanan’s assembly district who have an active voting history in special and primary elections. The first in a series of four mailings will reach voters in about two weeks.

EMILY’s List WOMEN VOTE! has worked for more than a decade to inform and engage women voters in the electoral process on the premise that when women vote, women win.

Launched in 1995, the historic EMILY’s List WOMEN VOTE! project combines polling and research, advanced information technology, sophisticated message testing, and precinct-by-precinct field work to mobilize millions of women voters across the country. EMILY’s List designed WOMEN VOTE! to build a progressive political base that will elect more Democrats, especially women, by helping to increase turnout among women voters year after year.

EMILY’s List is the nation’s largest financial resource for women candidates. In the 2007-2008 cycle, EMILY’s List raised more than $43 million to support its mission of recruiting and supporting women candidates, helping them build strong campaigns, and mobilizing women voters to turn out and vote. With more than 100,000 members across the country, EMILY’s List is one of the largest political action committees in the nation. Since its founding in 1985, EMILY’s List has worked to elect 80 pro-choice Democratic women to the U.S. House, 15 to the U.S. Senate, nine governors, and hundreds of women to the state legislatures, state constitutional offices, and other key local offices.