EMILY's List WOMEN VOTE! Reaches Out to Women in New Hampshire

WASHINGTON, D.C. — The 2008 WOMEN VOTE! program, a nationwide voter mobilization and education project of EMILY’s List, has begun a campaign to reach out to women voters through the mail in the final days leading up to the New Hampshire presidential primary.

The WOMEN VOTE! program hopes to reach more than 50,000 Democratic women voters throughout the state in these last days before the first in the nation primary. In particular, the program will target women who are reliable voters and who also tend to wait to make up their minds on elections in these final days. The series of mailings, the first of which will reach women voters this week, will share important information on Senator Hillary Clinton and her strength and experience as a leader.

EMILY's List WOMEN VOTE! has worked for more than a decade to inform and engage women voters in the electoral process on the premise that when women vote, women win. “Women are a critical sector of the electorate in a primary since they tend to make up a large majority of the turnout in an election.” said Maren Hesla, EMILY’s List WOMEN VOTE! director. “It is our hope that through our efforts these women will see what we know to be true – that Senator Hillary Clinton is the candidate with the strength and experience to bring real change to our country.” According to CNN exit polling, women made up 54% of voters in the 2004 New Hampshire primary.

Launched in 1995, the historic EMILY’s List WOMEN VOTE! program combines polling and research, advanced information technology, sophisticated message testing, and precinct-by-precinct field work to mobilize millions of women voters across the country. EMILY's List designed WOMEN VOTE! to build a progressive political base that will elect more Democrats, especially women, by helping to increase turnout among women voters year after year.

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