Nov 10, 2009

WOMEN VOTE! to Mobilize Voters in Massachusetts Special Election

WASHINGTON D.C. -- EMILY's List, the nation's largest financial resource for women candidates, today announced a new WOMEN VOTE! project in support of Martha Coakley in the Massachusetts special primary election for the U.S. Senate. As the nationwide voter mobilization and education project of EMILY's List, WOMEN VOTE! will reach out to key voters in the state through a targeted mail and phone program.

The Massachusetts WOMEN VOTE! program will run through the special election on December 8th and hopes to reach approximately 39,000 households throughout the state. The program will highlight Coakley's record of delivering results to the people of Massachusetts and will target voters that are key to Coakley's success: college-educated women between the ages of 30 and 60 with a history of voting in Democratic primaries. The first in a series of four mailings and phone calls will reach voters next week.

EMILY's List WOMEN VOTE! has worked for more than a decade to inform and engage women voters in the electoral process on the premise that when women vote, women win. "Voters in Massachusetts want a candidate who has a proven record of getting things done," said Denise Feriozzi, EMILY's List WOMEN VOTE! Director. "So the more voters learn about Martha Coakley and her record of accomplishment, the more excited they are going to be about going to the polls on December 8th to support her."

Launched in 1995, the historic EMILY's List WOMEN VOTE! project combines polling and research, advanced information technology, sophisticated message testing, and precinct-by-precinct field work to mobilize millions of women voters across the country. EMILY’s List designed WOMEN VOTE! to build a progressive political base that will elect more Democrats, especially women, by helping to increase turnout among women voters year after year.

EMILY's List is the nation's largest financial resource for women candidates. In the 2007-2008 cycle, EMILY's List raised more than $43 million to support its mission of recruiting and supporting women candidates, helping them build strong campaigns, and mobilizing women voters to turn out and vote. With more than 100,000 members across the country, EMILY's List is one of the largest political action committees in the nation. Since its founding in 1985, EMILY's List has worked to elect 80 pro-choice Democratic women to the U.S. House, 15 to the U.S. Senate, nine governors, and hundreds of women to the state legislatures, state constitutional offices, and other key local offices.